Branding vs Blanding.

 Imagine a person without  a name. Companies that lack a brand name will encounter the same situation. Companies rely heavily on their brand name because it provides a general background concept of what it represents or a rough overview of how they do business. With this, it is clear that, brands should carry a true, unique, characteristic and telling sense. In simpler words, a brand name is a commitment to its customer.

When  it comes to brand names, the two words are complementary; branding and blanding. Their shapes may be almost the same words, but they are located at opposite poles.

Talking about branding, it is no surprise that it’s a marketing practice that molds and contours the brand. By establishing  a positive sense of trust and healthy perception, it can have a strong impact on the audience. Such a strategy  can promote new business andgenerate new customers. Companies can easily gain recognition through strong brand promotion activities, also support advertising. It also creates an outline of piqued curiosity for the brand.

Contrary to branding, blanding makes it difficult to reach or create the true storyline of the brand. Blanding is nothing more than replacing the gorgeous fonts, colours and shapes in the logo to provide a reasonable, graceful and bold appearance to the logo of a particular brand. It is believed that this is even more fruitful for B2C and B2B audiences. Keep this in mind that simplicity and minimalism will make a deep impression. Blanding speaks more about ‘less is more’ trend , which is ironic to marketing trend. Also, many believed that it can be proved as a ‘kick in the teeth’ step for a startup.

Many large companies such as Google, Apple and Uber have chosen for blanding, which makes it an important step in brand consistency. But an alloy of branding and blanding can introduce new marketing methods.