IGTV, A NEW AUDIENCE BUILDING ASPECT.

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Since Instagram’s creation, it has evolved with new features and a community of 1 billion monthly active users worldwide. With such a huge audience it has become the ‘talk of the town’ social media platform.

We are all acquainted with the IG stories and its usage in our day-to-day life, Instagram introduced IGTV(Instagram TV) feature in June 2018 which changed the out-and-out scenario of social media engagement and was seen as a leap move.

After the launch of IGTV, Instagram has more than one million installs per week. With this in mind, it is clear that the future of marketing is video content. When asked to choose between reading a 200-page book and watching a 1-hour video, the person is more likely to choose the video option. You see, how important the video is!?

IGTV can publish a 60-minute long video because it can express things to its followers in a more refined way, so it can help promote blog or corporate development. It invites website traffic and boosts brand awareness by hooking the audience with the help of creative content.

IGTV videos can be watched on Instagram or in a separate IGTV app, which attracts more and more viewers. In addition, the consistency of IGTV posts can build a community of dedicated audiences, which can increase your coverage and credibility.

Heard about cross-promotion? IGTV can easily aid this promotional strategy. It attracts a different target audience and can help you nourish your brand. Many bloggers, brands, and creators find that this has become a factor in increasing their engagement.

Digital Bob Technology


Why IGTV?

With being so popular, it is also a promising channel for building your own community and your own audience. IGTV has become an absolute necessity for social media marketing because it ensures continuous video playback by providing a sequence of related content to the video content. This thing helps to attract the audience in the loop. Not only this, audience retention option is given to check the viewership of that particular content.

As a standalone application, it has exceeded the limits by upgrading the traditional audience interaction method. We can also link such videos directly to Facebook watch leading our brand to different extents and inviting more and more audiences but with a personal approach. 

                                             

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