Video Marketing the new trend setter to use for better engagement

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One of the newest additions to your promotion toolbox is video marketing. Maybe you still have your doubts. Is the use of videos to promote your business really worth considering? Do you have enough resources in your marketing to create and use video content?

The answer is straightforward: yes, it is worth it. Not just because everyone does it, but because video is one of the most versatile and profitable tools out there for digital marketing. Here are 8 reasons why, right now, you should use video marketing.

Why Videos a great source?

Video is a flexible and entertaining medium of content that not only gives us a real-life image of what is going on; various platforms are also easy to share. Consumers like it because it's simple to absorb, fun and engaging, and marketers like it because across several channels it can offer a potentially enormous return on investment ( ROI). For anyone with internet access, video is also very accessible, both to watch and to produce. While there is certainly a trend on a professional level towards higher quality video, anyone can hop onto their laptop in less than an hour and create their own video.

Factors that proves video marketing is important and efficient option

Video gives great ROI

83 percent of companies state the video offers decent investment returns to get you even more excited. Though videoproduction is not the simplest or cheapest job yet, it pays off big time. In addition, tools for online video editing are continually developing and becoming more accessible. And even your smart phone can already make reasonably good videos. Good news is that it doesn't have to be flawless for your images. What counts is the material! The latest research shows that videos that don't describe the product or service well enough are often put off by users. Low quality and poor structure didn't matter almost as much.

Digital Bob Technology


Search Engine Optimization

Search engines love videos because they see them as high-quality content, so for this reason, using videos in different content categories as well as on your main web pages will work great for your SEO — as long as the videos themselves are also well optimized. This implies adding the relevant keywords, a strong meta definition, and a strong title as well.

Video Marketing great source of explaining products

Are you launching a service or a new product? Build a video to explain how it works. To learn more about a product or service, 98 percent of users say they viewed an explanatory video. Trying to describe a definition that is difficult? Develop videos with animation. Animation can bring to life ideas that no text or live video can. Besides, to break through the clutter, dull talking heads are no longer enough. Animated videos are a great mix of laughter, nostalgia, entertainment and information.

Boosting up the conversions

Another explanation why video is perfect for website conversions is because viewers are actually kept around on the site for long enough to look around. This is particularly true for those who are not big readers (assuming that people's eyes may be tired of staring at a screen all day is a reasonable rule of thumb). Supposedly, if there's a video, people watching a video hang on for about two full minutes longer.

Other aspects that you want to ensure the best interaction and usability and increase your SEO include using auto play captions and keeping the video silent if it's on a landing page. Videos can be very powerful on landing pages, but only if they don't scare viewers away. You're also going to want to make sure you keep your mobile video friendly all over the board.

 

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