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Showing posts from January, 2021

Difference between off-page and on-page optimization

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  Consumers a ll over the world have swear by on search engines to take help in their day to day life. In order to stretch your website’s visibility a good SEO strategy is required. SEO strategy is nothing but plan of action that aims to optimize websites for search engines. It has become the most essential requirement especially when it comes to digital business mode. SEO builds up potential audience group andincrease the site’s credibility . Search engine optimization can be divided into two major parts ; on-page optimization and off-page optimization. These techniques speak on behalf of your website which helps in conveying more information about the site. They work together to achieve SEO strateg ic goal. These SEO market segments are equally important but they work differently. The m ain difference between these two optimized components is the optimiz ed location. On page optimization stays on the content page while off page c atches third party sites such as,...

The role of digital marketing in startups-

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  T oday i t is no surprise that startup companies are spread all over the world . Each day new entrepreneurial ventures are launched in search of potential investors. They bear a low-budget base with no professional hands . Not only th at , they must also experience fierce competition in the market in order to have the opportunity to present them as a strong and identical brand name . Gone are the days when startups needed traditional marketing methods. Digital marketing can be done at a much lower cost than age old ways of marketing; television advertisements, hoarding, banners and other print advertisements. Choosing digital options allows young companies to expand their coverage . It can help you acquire new customers and businesses wit h the least budget. Digitalmarketing allow companies to increase sales, lead generation, build brand awareness, reduce overhead marketing budget, boost visibility, improve customer engagement, impact purchasing decisions, keep an eye ...

PPC, an essential digital marketing scheme.

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  ·        What is PPC? PPC stands for pay-per click. It is a digital marketing model that facilitates the digital marketers to place ads on ad platforms to increase the website traffic and conversion metrics of the website. For instance, a person is looking up the word necklace in web the search results will include relevant websites according to searched word. You might notice there are relevant ads at the top of your search results because those websites have used PPC . It’s like a paid search ad. The person who searched for it will click on the ad. Each click will result in the host of the website paying the PPC Managing Service hence the name pay-per click . If PPC is implemented with functional strategies it bears positive results. If its poorly executed, then it’s like a thorn in your hand. ·        How does PPC work? The best way of implementing PPC is to opt for search engine advertising like Google Ads. ...