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5 MAJOR CHANGES THAT THE TECHNOLOGY SECTOR FACE AFTER COVID-19

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  Long before schools were closed, workers were forced to operate from home and under the weight of Netflix’s binge-watching strained internet; digital technology was transforming the modern world. How fast the changes came depended on what aspect of our culture was disturbed. Now, these changes are accelerating, by preventing a virus for which mankind has no natural immunity. The Internet has been a vital factor in dealing with the pandemic coronavirus. And when this is over — whenever that might be — we’re going to come out of this improved, more dependent than ever on communicating. The full impact of the COVID-19 pandemic is still unfolding, but it is already clear that the epidemic will cause major changes in the technology industry , which has already been called upon to maintain social community and cooperation in the workforce while billions of people are forced to stay home under a range of lockdowns. Let’s discuss the five major changes that technology has to face after...
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Difference between off-page and on-page optimization

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  Consumers a ll over the world have swear by on search engines to take help in their day to day life. In order to stretch your website’s visibility a good SEO strategy is required. SEO strategy is nothing but plan of action that aims to optimize websites for search engines. It has become the most essential requirement especially when it comes to digital business mode. SEO builds up potential audience group andincrease the site’s credibility . Search engine optimization can be divided into two major parts ; on-page optimization and off-page optimization. These techniques speak on behalf of your website which helps in conveying more information about the site. They work together to achieve SEO strateg ic goal. These SEO market segments are equally important but they work differently. The m ain difference between these two optimized components is the optimiz ed location. On page optimization stays on the content page while off page c atches third party sites such as,...
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Location: Hinjawadi, Pune, Maharashtra, India
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The role of digital marketing in startups-

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  T oday i t is no surprise that startup companies are spread all over the world . Each day new entrepreneurial ventures are launched in search of potential investors. They bear a low-budget base with no professional hands . Not only th at , they must also experience fierce competition in the market in order to have the opportunity to present them as a strong and identical brand name . Gone are the days when startups needed traditional marketing methods. Digital marketing can be done at a much lower cost than age old ways of marketing; television advertisements, hoarding, banners and other print advertisements. Choosing digital options allows young companies to expand their coverage . It can help you acquire new customers and businesses wit h the least budget. Digitalmarketing allow companies to increase sales, lead generation, build brand awareness, reduce overhead marketing budget, boost visibility, improve customer engagement, impact purchasing decisions, keep an eye ...
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Location: Hinjawadi, Pune, Maharashtra, India
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PPC, an essential digital marketing scheme.

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  ·        What is PPC? PPC stands for pay-per click. It is a digital marketing model that facilitates the digital marketers to place ads on ad platforms to increase the website traffic and conversion metrics of the website. For instance, a person is looking up the word necklace in web the search results will include relevant websites according to searched word. You might notice there are relevant ads at the top of your search results because those websites have used PPC . It’s like a paid search ad. The person who searched for it will click on the ad. Each click will result in the host of the website paying the PPC Managing Service hence the name pay-per click . If PPC is implemented with functional strategies it bears positive results. If its poorly executed, then it’s like a thorn in your hand. ·        How does PPC work? The best way of implementing PPC is to opt for search engine advertising like Google Ads. ...
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Location: Hinjawadi, Pune, Maharashtra, India
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Step into the online Education Eco-system with illumnus

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  Don’t be lagging in your education. Discard the outdated way of learning and adopt the advanced way of education with  illumnus . Let yourself reach soaring heights in academics. More engaging and interesting In this present scenario its challenging to engage and interest the  s tudents. As everything surrounding us is advancing teaching methods needs a push towards new innovative ideas. Studies have shown that visual media i.e. graphics have a greater impact on students than the simple oral lessons provided in the traditional classroom. Students are now exposed to Internet where with a single click they can have access to all the information they want to find. That’s why LXPs are the pressing priority. illumnus  is the best platform which has virtual classrooms with in-built features like  video display  which can be activated during live classes. Teachers can make videos of their own choice which will make the students understand the topics better than ...
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Location: Hinjawadi, Pune, Maharashtra, India
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Mobile apps & business world

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M obile apps  have gone through transformational changes with changing times and trends. And with adaptation of  technology , it became even more popular amongst service providers and businesses. They have evolved as per people’s need and convenience. Many businesses have come to the conclusion that  mobile apps  can be a great medium to attract or invite customers. It is observed that   mobile apps   are preferre d   over   mobile websites ; the prime reason behind this is its personalized content. It prepares users for future by serving nearly every plausible objective.   Applications   give opportunity to make the most on growing no. of smart phone users. It lets you reach those potential customers that can produce a lot of benefits.   Rise in smart phone usage has facilitated many companies to opt for  mobile applications  to build their brand stronger. It rewards with brand awareness and recognition which makes it an ...
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Location: Hinjawadi, Pune, Maharashtra, India
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Rebranding: A marketing strategy

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  R ebranding a company is a big deal which requires a huge process and expense. It is like walking on eggshells, if it succeeds it spikes up the status quo of the company and uplifts the brand image . However if it doesn’t succeed it crumbles down the company and may result in the loss of loyal customers. Re-branding is an essential marketing strategy but a risky one. Firstly, we need to know why rebranding is essential. Rebranding a company is like giving a makeover to an individual. When we give a makeover to a person we consider the factors like whether the makeover is suitable to that person, does it go well with their personality and instill confidence in them. And most importantly did this makeover bring out a positive outlook to the onlookers. Similarly, when we are rebranding we are transforming the existing brand logo, coming up with fresh ideas and new concepts. And the prime motive is to attract more customers and maintain the interest of the loyal ones. As cu...
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Location: Hinjawadi, Pune, Maharashtra, India
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